One Dressed is a fashion brand with a unique concept: they inspire their customers to own less items of clothing by providing garments with interchangeable elements that will create multiple looks with each item you own. The brand’s mission is to make luxury accessible and sustainable.

2024

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Aesthetics:

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Introducing the brand:

ELEGANT ✹ ROMANTIC ✹ LUXURIOUS ✹ VINTAGE ✹

Diani | Onedressed

I can't thank you enough for your dedication to this project!

First of all, WOW! I am so impressed with everything you have put together. I love the colour palette, it is perfect (I also love the colour names, they feel very on brand). I really like the chosen fonts too, and feel that they compliment each other really well.

I also am confident that you and I have the same vision for the brand in mind. You've managed to create a concept that has surpassed my expectations and it's exactly what I wanted, but I couldn't put it into words. I think the background images you choose are inspo that I'll need to pinch for the future!”

“Wow! I have no notes. It's perfect! It is everything I had in mind, and more — I LOVE it so much!

This brand identity is built on contrasts: between luxurious and accessible, classy and carefree.

Brand founder’s sketches and my illustrations are there to help visually explain the brand’s concept. These elements also perfectly align with the handwriting style.

The monogram helps to create that wholesome, luxury brand atmosphere, as it’s historically typical for high fashion.

Subtle floral textures, retro-style photos and deep colours add detail and charm.

Classic, retro elegant serif typeface gives a ‘perfect' luxury brand feel.

And a carefree handwriting looks like someone came and left their mark with the red ink, which makes the brand ‘imperfect' and human, less rigid and more approachable.

Loved this design?

Can’t wait to bring YOUR vision to life x

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