Brand Builder: logo suite, colour palette, typography + add-ons: social media design, thank-you cards.
This little hand-drawn baby was made for A New Leaf — a fresh, boho-style plant nursery with a whole lot of charm.
Let’s be honest: there’s nothing like a leafy little moment to brighten up your space. And this brand is all about that feel-good vibe!
2024
Project outline:
Aesthetics:
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Introducing the brand:
ORGANIC ✹ FRIENDLY ✹ JOYFUL ✹ BOHO ✹
All brand elements capture that grounded, feel-good energy and feel like a hug x
The logo mark is a pot (with changing plants, so no one is leftout!) hugged by a happy owner.
A New Leaf isn’t your typical nursery. It’s plant-lover heaven, with rare finds, beautifully styled shops, and a vision to become the destination for anyone who loves greenery with personality.
The brand identity captures that grounded, feel-good energy — organic textures, laid-back lettering, and earthy tones that feel right at home next to your windowsill jungle.